戈尔德 & 殷海英. (2023). 客户留存数据分析与预测: Fighting churn with data, the science and strategy of customer retention. 清华大学出版社.
Chicago (17e ed.) Bronvermelding戈尔德 en 殷海英. 客户留存数据分析与预测: Fighting Churn with Data, the Science and Strategy of Customer Retention. 清华大学出版社, 2023.
MLA (8e ed.) Bronvermelding戈尔德 en 殷海英. 客户留存数据分析与预测: Fighting Churn with Data, the Science and Strategy of Customer Retention. 清华大学出版社, 2023.
Let op: Deze citaties zijn niet altijd 100% accuraat.