戈尔德 & 殷海英. (2023). 客户留存数据分析与预测: Fighting churn with data, the science and strategy of customer retention. 清华大学出版社.
Čikaški stil citiranja (17. izdanje)戈尔德 i 殷海英. 客户留存数据分析与预测: Fighting Churn with Data, the Science and Strategy of Customer Retention. 清华大学出版社, 2023.
MLA način citiranja (8. izdanje)戈尔德 i 殷海英. 客户留存数据分析与预测: Fighting Churn with Data, the Science and Strategy of Customer Retention. 清华大学出版社, 2023.
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