Cita APA (7a ed.)

(英)杨东念著. (2013). 品牌传播战略：数字时代的整合传播计划：integrated communications planning in the digital era. 科学出版社.

Cita Chicago Style (17a ed.)

(英)杨东念著. 品牌传播战略：数字时代的整合传播计划：integrated Communications Planning in the Digital Era. 科学出版社, 2013.

Cita MLA (8a ed.)

(英)杨东念著. 品牌传播战略：数字时代的整合传播计划：integrated Communications Planning in the Digital Era. 科学出版社, 2013.