(英)杨东念著. (2013). 品牌传播战略：数字时代的整合传播计划：integrated communications planning in the digital era. 科学出版社.
Chicago Style (17th ed.) Citation(英)杨东念著. 品牌传播战略：数字时代的整合传播计划：integrated Communications Planning in the Digital Era. 科学出版社, 2013.
MLA (8th ed.) Citation(英)杨东念著. 品牌传播战略：数字时代的整合传播计划：integrated Communications Planning in the Digital Era. 科学出版社, 2013.
Warning: These citations may not always be 100% accurate.