(英)杨东念著. (2013). 品牌传播战略：数字时代的整合传播计划：integrated communications planning in the digital era. 科学出版社.
Dyfyniad Arddull Chicago(英)杨东念著. 品牌传播战略：数字时代的整合传播计划：integrated Communications Planning in the Digital Era. 科学出版社, 2013.
Dyfyniad MLA(英)杨东念著. 品牌传播战略：数字时代的整合传播计划：integrated Communications Planning in the Digital Era. 科学出版社, 2013.
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